We are going to start a series about something really exciting this time – you! We are going to start talking about how to create an incredible brand that meets your vision. Having a solid brand strategy will help you to build a company that is professional, powerful and profitable.
A strong brand will have consistent and clear messaging in everything that it produces from branding materials, products and social media messages. Rockstar branding will ensure that you can influence people in a way that will help you meet your goals.
Ready to rock your brand? Great! We’ll start out thinking about exactly what you want your brand to look and feel like. Get out a piece of paper and work through the steps to get a clear vision of what you want to convey.
- Pick 3-5 themes or descriptions that you want your brand to be (metropolitan, homey, girlie, bohemian, strong, cute, etc).
- Pick 3-5 visuals that will distinguish your brand (a saying, colors, types of imagery, etc).
- Pick some point of views that you want to make sure your audience gets through your branding (what you really love, how you see the business world, how they might feel when they interact with your brand, etc).
Write all of these down and refer to them often as you make decisions about logos, website design, the way that you communicate ideas, etc. You will want to make sure that you are consistently making decisions that align with the brand vision that you described in the answers of the questions above.